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老字号在过去不是个问题,但是在市场经济充分发育的今天,老字号的方方面面都有了探讨的空间。尤其针对品牌,如何维护和发展老字号,使得过去的“金字招牌”能够历久弥新,就特别需要有老字号意识。本期我们邀请了几位从事实践的艺术家和研究实践的理论家,就此话题展开讨论,希望对老字号的发展有所裨益。
The old name in the past is not a problem, but in today’s market economy is fully developed, all kinds of old and famous have a space for exploration. Especially for the brand, how to maintain and develop the old name, making the past “gold signboard ” to last forever, especially in need of old-fashioned awareness. In this issue, we invited several artists engaged in practice and theoreticians who have studied and practiced and discussed the topic in the hope of benefiting the development of old and new.