当今的市场环境有逐渐趋于“动态完全竞争”的导向,因而越来越多的企业为了提高企业绩效,会将自身的竞争策略定位于差异化竞争模式。基于对国内外文献的研究前提下,提出以下假设:差异化战略与企业绩效呈正相关关系,差异化战略通过影响项目管理组合的选择,最终影响到企业绩效,此时项目管理是作为中介变量。对湖北武汉的企业进行抽样问卷调查,并对结果进行实证分析。 Today’s market environment has gradually become “dynamic perfect competition” oriented, so more and more enterprises in order to improve business performance, will be its own competitive strategy positioning in the competitive differentiation. Based on the research on domestic and foreign literature, the following assumptions are proposed: Differentiation strategy is positively related to firm performance. Differentiation strategy affects the performance of firm by affecting the selection of project management portfolio. Project management is the intermediary variable. A sample survey was conducted on enterprises in Wuhan, Hubei Province, and the results were analyzed empirically.