由于生产的扩张和区域市场的不断成熟,管理层急需信息的快速集成。面对其不断提升的管理需求,运营部门应运而生。有许多文章和培训一谈到区域营销管理就介绍渠道管理方法或者销售促进。当然,这没有不对的地方,但你尝试去做的时候就会发现,你不能实现它。为什么?这不仅缘于企业或者行业的差异,也缘于这些方法是从执行者的角度来谈的,从而忽略了运用这些方法和控制并发展新方法的人——管理层的目标 Due to the expansion of production and the maturing of regional markets, management urgently needed the rapid integration of information. In the face of its ever-increasing management needs, the operation department came into being. There are many articles and training on the introduction of regional marketing management channel management approach or sales promotion. Of course, this is not wrong, but when you try to do it you will find that you can not achieve it. Why? Not only because of differences in business or industry, but also because these approaches are from the performer's point of view, ignoring those who use them and who control and develop new approaches-management's goals