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第一章一、名词解释1、市场市场是商品交换的场所,是社会商品关系的总和。2、市场营销是企业通过一定的商品交换形式,满足消费者需求与欲望而有计划地组织的综合性经营销售活动,包括从市场调查和市场预测到产品的设计、试制、生产最后到消费,除直接加工过程和具体消费方式以外的全部经营过程。二、简答题1、什么是市场营销学,其研究对象和基本任务是什么?市场营销学是商品经济发展的产物,是研究以市场为中心的企业整体营销活动及其规律性的应用科学。它的研究对象是市场营销活动及其规律性。市场营销学的基本任务,就是通过研究市场营销活动,来为企业市场营销工作提供所需的基本理论、思路和方法,提高企业适应市场需求和环境变化的能力,最终达到增强企业工作效率,提高企业经济效益,促进企业生存发展的
Chapter 1 Explanation of terms 1. Market market is the place for exchange of goods and the sum of social goods. 2. Marketing is a comprehensive business sales activity organized by the enterprise through a certain form of commodity exchange to meet consumer needs and desires, including from market research and market forecasts to product design, trial production, and production to consumption. In addition to the direct processing process and the specific consumption methods of all business processes. Second, the short answer questions 1, what is marketing, its research object and the basic task is what? Marketing is the product of commodity economy development, is to study the market as the center of the enterprise’s overall marketing activities and its regular application of science. Its research object is marketing activities and its regularity. The basic task of marketing is to provide the basic theory, ideas, and methods needed for the marketing of enterprises by studying marketing activities, improve the ability of enterprises to adapt to market demands and changes in the environment, and finally increase the efficiency of business operations and improve Economic Benefits of Enterprises, Promoting the Survival and Development of Enterprises