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从语境理论来看,电视新闻语体以新闻文本语言为核心,以动态画面与声音建构新闻语境共同进行新闻叙事,通过电视媒介“视听共同体”传播给受众。传播者的意图和受众的认同作为电视新闻重要的隐性语境制约着传播效果,传播者的传播意图需要通过隐性语境的柔性表达,才能得到受众的广泛认同。
From the perspective of context theory, the TV news language style takes the news text language as the core, uses the dynamic picture and sound to construct the news context to carry on the news narration together and disseminates to the audience through the television media “audio-visual community ”. As the important implicit context of television news, the communicator’s intention and the audience’s approval restrict the communicative effect. The communicator’s intention of communication needs to be expressed in a flexible way through the hidden context so that the audience can be widely recognized.