奢侈品消费正在进入人们的视野,进入中国大陆的国际顶级奢侈品牌正在日益增多,并且在消费市场上占有一席之地,比如手表、服装、化妆品、皮质箱包等等。奢侈品牌的媒介沟通策略显然和大众品牌有很大的不同。在媒体业内,服务众多国际客户近20年的执行购买总监叶位先就这个话题谈了他的一番心得。 Luxury consumption is entering the field of vision, into the Chinese mainland’s top international luxury brands are growing, and have a place in the consumer market, such as watches, clothing, cosmetics, leather bags and so on. The media strategy of luxury brands is obviously very different from the Volkswagen brand. In the media industry, Ye, head of executive purchasing for nearly 20 years serving many international clients, talked about his experience on this topic.