本文以特变电工股份有限公司为例,介绍和分析了该公司基于雇主品牌理念的战略人力资源管理实践中采取的尊重员工、提高员工满意度、重视人力资源管理和企业文化建设等策略,以及取得的成效,以期对其他企业的人力资源管理实践有所启发。 Taking TBEA as an example, this paper introduces and analyzes the strategy of respecting employees, improving employee satisfaction, emphasizing human resource management and corporate culture construction in the strategic HR management practice based on employer brand concept Achievements, with a view to other enterprises of human resources management practices inspired.