文化产业,西方社会称为娱乐业,是指围绕文化艺术作品或娱乐性主题而进行的具有相当规模的开发、生产、营销和服务的经济领域。它具有高投入、高回报、高风险、高科技、不可复制等特点,是20世纪后期知识经济的产物,被认为是“最后一个可以获取暴利的行业”。 文化娱乐业在发达国家经济中起着越来越重要的作用。以美国为例,在过去的20年间,美国娱乐业的年平均增长率是整个国民经济增长速度的2倍,至20世纪末 Cultural industries, which western societies call entertainment, refer to the economic field of considerable size of development, production, marketing and service centered on cultural works of art or entertainment. It is characterized by high investment, high return, high risk, high technology and non-replication. It is a product of the knowledge-based economy in the late 20th century and is considered as “the last industry to receive huge profits.” Cultural entertainment industry plays an increasingly important role in the economy of developed countries. Take the United States as an example. In the past two decades, the average annual growth rate of the U.S. entertainment industry has doubled that of the entire national economy. By the end of the 20th century