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本文首先分析了景区竞争力的有关理论,然后结合中小景区的特征来分析制约其发展的内外部因素,在此基础上提出提升其竞争力的基本思路和对策。
This paper first analyzes the theory of scenic area competitiveness, and then analyzes the internal and external factors restricting its development by combining the characteristics of small and medium-sized scenic areas. On this basis, it puts forward the basic ideas and countermeasures to enhance its competitiveness.