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2007年4月12日,这一日的清晨来得不同寻常,上海淮海中路上很早便排起了数十米的长龙,无论男女老幼,都兴奋难耐地涌动其中,等待着进店抢购,这就是世界廉价时尚王牌H&M在中国内地声势浩大地登场。是什么让人们对H&M如此疯狂?在世界全球化竞争日趋激烈的环境里,H&M的商业模式是如何保持和增强竞争力,令企业高速增长?借助本人多年研究的商业模式系统创新理论,对H&M的商业模式加以解析,您就可以洞悉H&M的商业模式成功密码,也可以从中窥见服装企业商业模式创新的本质规律。
On April 12, 2007, the early morning of this day was unusually unusual. On the Huaihai Middle Road in Shanghai, there was a long queue of tens of meters long. Both men, women and children were thrilled with excitement and waiting for the purchase into the store , This is the world’s cheap fashion trump card H & M debut in mainland China. What makes H & M so crazy? In an increasingly competitive global environment, H & M’s business model is how to maintain and enhance competitiveness, so that enterprises grow rapidly? With my many years of business model system innovation theory, H & M Business model to analyze, you can insight into H & M’s business model success password, you can also get a glimpse of the essence of clothing business model innovation.