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近年来随着人们对自身健康的追求越来越强烈,大量面向大众消费的商业健身俱乐部应运而生。地处中部省份江西的鹰潭市,消费水平在全省排名靠前,人们参加健身健美的热情十分高涨,尤其在2008奥运年背景下得到了升温。市民高涨的需求孕育着潜在的大市场,等待合理科学开发。本文采用实地采访法、问卷调查法等,对鹰潭市商业性健身俱乐部的发展现状展开调查,分析鹰潭市商业健身俱乐部存在的主要问题和发展前景,为鹰潭市商业健身俱乐部的发展提出建议。
In recent years, with the people’s pursuit of their own health getting stronger and stronger, a large number of commercial fitness clubs for mass consumption came into being. Located in the central province of Yingtan City, Jiangxi Province, the level of consumption ranked high in the province, people are very enthusiastic to participate in fitness and bodybuilding, especially in the context of the 2008 Olympic Games has been warming. The rising demand of the citizens pregnant with the potential of the big market, waiting for a reasonable scientific development. This paper investigates the status quo of the commercial fitness clubs in Yingtan by field interview, questionnaire survey and so on, analyzes the main problems and prospects for the development of the commercial fitness clubs in Yingtan city, and puts forward suggestions for the development of the commercial fitness clubs in Yingtan City.