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区域生态认证是实现区域可持续发展的一种市场机制。在区域生态认证体系中,REC标志使用权具有“似商标权”的经济学属性,其经济价值在于能带来额外利润。区域生态认证市场是由认证市场和REC标志使用权转让市场构成的2级市场。通过许可使用的方式转让REC标志使用权,其价格是由区域内REME以外的其他大部分企业和组织愿意提供的“单价”决定的。采用“先使用后评估”的公式评估REC标志使用权,可以避免收益法中评估技术所致的不确定性,同时应考虑成本因素和市场压力因素对评估结果的影响。
Regional ecological certification is a kind of market mechanism to achieve sustainable development in the region. In the regional eco-certification system, the right to use RECs has the economic attribute of “like trademark ” and its economic value lies in the ability to generate additional profits. The regional eco-certification market is a secondary market composed of the market for certification and the market for the transfer of the right to use REC labels. The right to use the logo of the REC is transferred through the use of the license, the price of which is determined by the “unit price ” that most enterprises and organizations other than the REME in the region are willing to provide. Evaluating the right to use the REC logo using the formula of “first using post-evaluation” can avoid the uncertainty caused by the assessment technique in the income approach and should consider the impact of the cost factor and the market pressure factor on the assessment result.