纪录片《中国春节:全球最大的盛会》是由国务院新闻办公室下属的五洲传播中心精心制作、推出的电视系列片,在中国丙申新年到来之际,该片通过英国主流播放平台播出,有效加深了英国观众对中国文化的认知,有力促进了两国文化交流。文章简要分析了该片在全球化表达方面所做的探索,以及如何让人切实感受到强劲有力的中国文化软实力,以增强中国人的自豪感、自尊心和自信心,增进世界各国人民对中国的了解与认同。 Documentary “Chinese New Year: the world’s largest event” by the State Council Information Office under the Intercontinental Center carefully crafted television series, the arrival of the Chinese New Year Cheshen, the film broadcast through the mainstream British broadcast platform, effectively deepen The British audience’s cognition of Chinese culture has effectively promoted the cultural exchanges between the two countries. The article briefly analyzes the film’s exploration of globalization and how to make people truly feel the powerful Chinese cultural soft power in order to enhance Chinese’s pride, self-esteem and self-confidence, and to promote the people of all countries in the world to China Understand and agree