平衡车作为一种轮式移动交通工具成为设计研究的一个热点。它体积小、结构简单、运动灵活、具有平衡能力,但作为新兴产品,平衡车还有很长的改进的路要走。该文通过对设计心理学在平衡车造型设计中的应用分析,论述了设计心理学在功能设计、外观设计及色彩设计方面的重要作用,并指出设计心理学为平衡车的发展方向提供了新的指引。 As a kind of wheeled mobile transport vehicles, balancing vehicles have become a hot spot in design research. It is small, simple structure, flexible movement, with balance, but as a new product, there is still a long way to improve the balance of the road to go. By analyzing the application of design psychology in balancing car design, this paper discusses the important function of design psychology in functional design, exterior design and color design. It points out that design psychology provides a new direction for the development of the balanced car Guidelines.