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青岛啤酒与燕京啤酒是中国啤酒业的两家龙头企业,产销量已连续六年居啤酒业前两位。199了年,两家企业双双被国家正商局评定为“中国驰名商标”,是我国啤酒行业获此殊荣仅有的两大名牌产品,也都是被原中国轻工总会确定重点支持的啤酒企业。两家企业已先后上市,成为啤酒类上市公司的佼佼者,尽管都涉足了非酒产业,99％以上的利润仍都来源于啤酒。这两家企业差别也很大:一家是世纪之光,一家是后起之秀;一家早已是世界品牌,一家还被认为是地方性产品;一家计划色彩迟迟未
Tsingtao Brewery and Yanjing Brewery are two leading companies in the Chinese beer industry. Production and sales volume has been the top two for the beer industry for six consecutive years. In 199 years, both companies were rated as “China Famous Brands” by the National Business Bureau. They are the only two major brand products that have won this honor in the Chinese beer industry, and they are all supported by the former China Light Industry Association. Beer company. The two companies have been listed on the market successively and have become the leaders of listed companies of beer. Although they are involved in the non-wine industry, more than 99% of their profits are still derived from beer. The two companies also differ greatly: one is the light of the century, one is a rising star; one is already a world brand, one is also considered a local product;