一、医药保健类图书成为图书市场的热点有些出版社在巩固自己传统的、固有的“势力范围”基础上,看到别人的市场红火,就瞅准机会“放上一枪”,以期望有意外收获。我把这种现象称之为出版社的打“冷枪”现象。一些出版社由于市场定位准确,操作精心,不少“冷枪”获得了成功,形成了新的核心竞争力。如人民邮电出版社在计算机图书和少儿图书方面、机械工业出版社在文教图书方面均实现了新的突破,在读者心目中产生了一定的影响。 First, the medical and health care books become a hot book market Some publishers in consolidating their traditional, inherent “sphere of influence” based on the other people’s market to see the booming, aimed at the opportunity to “put a shot” in order to expect Accidental gain. I call this phenomenon a “cold gun” in the press. Because of the accurate market positioning and careful operation, some publishers have succeeded in many “cold guns” and formed a new core competitiveness. For example, People’s Posts and Telecommunications Press has made new breakthroughs in culture, education and books in terms of computer books and children’s books, and has had a certain impact in readers’ minds.