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针对旅游市场上假冒伪劣产品存在的现状,结合旅游产品的特殊性,分析了滋生假冒伪劣旅游产品的根本原因:利润的驱动和旅游市场上的信息不对称,并从规范旅游市场着手探讨了对假冒伪劣旅游产品的治理措施。
In view of the status quo of fake and shoddy products in tourism market and the particularity of tourism products, this paper analyzes the root causes of fake and shoddy tourism products: the driving of profits and the asymmetric information in tourism market, Governance measures for fake and shoddy travel products.