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本文运用了传播营销原理、传播市场结构理论、STR战略理论对中小城市广播电视报所处广告市场的环境,结构、市场机遇给予了多方位的解构和解读,对新时期中小城市广播电视报的广告经营规律进行了研究和探索。通过对广告营销战略模式的设计,力求回答中小城市广播电视报广告经营应该在哪做,做什么,怎么做。一、解构市场知己知彼把握趋势 (一)地域报业广告市场监测和解构地域报业广告市场运行是一个动态的运行过程,对其运行轨迹
This article uses the principle of communication marketing, spread the theory of market structure, STR strategic theory of medium and small cities radio and television newspaper advertising market environment, structure, market opportunities to give a multi-directional deconstruction and interpretation of the new era of small and medium cities radio and television newspapers Advertising business rules were studied and explored. Through the design of strategic mode of advertisement marketing, I try my best to answer the questions of what to do, what to do and what to do in medium and small cities. First, the deconstruction of the market Knowing each other to grasp the trend (a) the regional newspaper advertising market monitoring and deconstruction The regional newspaper advertising market is a dynamic operation of the running track