一、问题的提出商标,这一商品经济的产物,随着商品经济的发展,市场竞争机制的完善,愈来愈受到人们的重视。它不但是区别商品的标记,也是企业树立形象,求生存、图发展的重要手段,尤其是驰名商标,更是拥有者的珍宝。事实证明:一个地区或一个国家经济水平的高低,在一定程度上是通过驰名商标的多少表现出来的。如世界十大驰名商标中,美国拥有5个、日 First, the question of the proposed trademark, the product of this commodity economy, with the development of commodity economy, the improvement of market competition mechanism, more and more people’s attention. It not only distinguishes the mark of the commodity, but also is an important means for the enterprise to establish its image and seek survival and development. In particular, it is a well-known trademark, and it is also a treasure of the owner. Facts have proved that the level of the economic level of a region or a country is, to a certain extent, manifested by the number of well-known trademarks. As the world’s top ten well-known trademarks, the United States has five,