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在当前广播电视媒体传播力和影响力受到巨大的挑战和市场冲击的形势下,广播电视媒体的经营者对广播电视媒体自身的产业属性、规律和特点,应该有一个比以往任何时候都要清醒的认识和积极的思考,有一个创新驱动发展广播电视媒体产业所应有的发展思路和有效举措。一、广播电视产业目前的生存环境
Under the current situation that the broadcasting power and influence of the radio and television media are under the tremendous challenge and market impact, the operators of radio and television media should have a sober grasp on the properties, laws and characteristics of their own radio and television media industry than ever before Understanding and positive thinking, there is an innovation-driven development of radio and television media industry should be the development of ideas and effective measures. First, the radio and television industry’s current living environment