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案例名称:旋转的梦想永不落幕品牌:卡萨帝营销目标:卡萨帝希望借助活动传达“创艺、格调”的品牌理念,传递品牌社会责任感。并借助事件传播,最大限度实现产品瀑光,精准锁定目标人群。执行时间:2011年04月20日——2011年10月核心策略:“以旋转的梦想永不落幕”为主题进行整合性的推广,打造了“卡萨帝冰童梦之旅”和“冰童·梦之旅”纪念邮票两大经典活动。“卡萨帝冰童梦之旅”从企业、冰童、家长和体育事业等多个角度进行总结和回归,在网易体育专题报道,让卡萨帝品牌传播得到放大和内核的提升。
Case Name: Rotating Dreams Never End Brand: Casa Di Marketing Objectives: Casa Di hopes to convey the brand concept of “Creation, Style” through activities to convey the brand’s social responsibility. And with the incident spread, to maximize the product falls, precisely target population. Implementation time: April 20, 2011 - October 2011 The core strategy: “to rotate the dream never ended ” as the theme of the integrated promotion, creating “Casa Di ice dream journey ”And“ ice dream trip ”commemorative stamps two classic activities. “Casa Di ice dream trip ” From enterprises, ice children, parents and sports career and other angles to summarize and return, in NetEase sports coverage, so that Casa Di brand spread amplification and enhance the kernel.