在市场经济条件下,出版物市场的竞争日趋剧烈,而出版单位参与竞争的焦点是如何增强本版出版物的竞争能力,拉动市场对出版物的需求量,扩大市场份额,扩展出版单位的发展空间。在竞争中,某种出版物的需求量取决于许多因素,如读者的收入水平、年龄、受教育程度、社会现代化水平等,而最为重要的因素可以说是销售价格这只看不见的手。在现实的出版物市场中,为了促销产品,许多出版单位争相对自己的出版物采取降价方式进行销售。 Under the condition of market economy, the competition in the publishing market is becoming more and more intense. The focus of the publishing units participating in the competition is how to enhance the competitiveness of this edition of publications, drive market demand for publications, expand market share and expand the development of publishing units space. In the competition, the demand of a certain publication depends on many factors, such as the income level of the readers, the age, the education level and the level of social modernization. The most important factor can be described as the invisible hand of selling price. In the real market for publications, many publishers are vying to sell their publications in price cuts to promote their products.