近年来,经济界、企业界人士惊叹:市场上没有热销的商品!那么,究竟是市场问题还是商品问题?如果我们的经营者愿意到农村去看一看,仔细考察一番,也许这些问题就会迎刃而解。你可能会看到:开拓农村市场,培育新的经济增长点,引导农村提高消费水平已刻不容缓。通过开拓农村市场,引导农村消费,既可促进农村经济发展,提高农村居民生活水平,也为城市商品寻找市场和出路创造了条件。 一、我国农村居民的消费现状 在整个国家的消费需求以较高幅度增长的前提下,农村居民的收入出现了较快地增长,生活消 In recent years, people in the economic and business world have been amazed: There are no hot commodities in the market! So, is it a market problem or a commodity problem? If our managers are willing to go to the countryside to look at it and examine it carefully, maybe these problems It will be solved. You may see that it is urgent to open up the rural market, cultivate new economic growth points, and guide rural areas to increase their consumption levels. By exploiting the rural market and guiding rural consumption, it can not only promote the development of rural economy, improve the living standards of rural residents, but also create conditions for urban products to find markets and outlets. I. The current situation of consumption of rural residents in China Under the premise that consumer demand in the entire country is growing at a relatively high rate, rural residents’ income has grown faster and their lives have been reduced.