自从Facebook在2007年推出品牌主页,很多公司便持续涌向社交媒体。很多公司管理者相信,他们上传与分享的产品与服务信息越多,吸引顾客、创造收益的机会也就越大。然而美国一项研究报告显示这些努力很多是徒劳无功的,社交媒体并非如很多公司所预料的那样,是强大且极具说服力的营销手段。尽管一些公司认为,在社交媒体上给他们点赞,或关注他们的人 Since Facebook launched its brand home page in 2007, many companies have continued to flock to social media. Many company managers believe that the more information they have about the products and services they upload and share, the greater the chance of attracting customers and generating revenue. However, a U.S. study shows that many of these efforts are futile and that social media is not a powerful and persuasive marketing tool, as many companies expect. Although some companies think they give their likes or follow them on social media