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广告是企业以付费的方式运用大众传播媒介介绍商品和劳务的一种促销手段。广告词是广告的精华。成功的商业广告词必须体现“真”、“诱”、“美”,才能达到促销目的。真。广告词必须忠实地负责地向用户进行介绍,不弄虚作假,才能建立真实可靠的印象和牢固信誉。如某牙刷厂的广告词就很绝妙:长命牌牙刷“一毛不拔”。既恰如其分地宣传了产品牌子和使用寿命是“长命”,又用带有艺术夸张的成语“一毛不拔”突出了质量。
Advertising is a promotional method for companies to use the mass media to introduce goods and services in a paid way. Advertising words are the essence of advertising. Successful commercial advertisements must embody “true”, “inducing” and “beauty” in order to achieve promotional purposes. true. Advertising words must be faithfully and responsibly introduced to users, and they must not be falsified in order to establish a true and reliable impression and a firm reputation. Such as a toothbrush factory ad words is very wonderful: long life brand toothbrush “stiff”. Not only properly promoted the product brand and the service life is “longevity”, but also used the idiom with art exaggeration “catching” to highlight the quality.