南京书城(以下简称书城)是华东地区一家大型民营书店.位于南京新街口黄金地段.营业面积12000平方米,于2003年1月开业,是一种介于图书大卖场与专营店之间的新业态模式。笔者于2002底介入书城客户服务中心的工作,随着工作的深入.笔者发现:1.图书卖场运营难点在于,图书产品差异性不大,很难完全从产品的差异性来产生区隔,并细分与锁定目标群.2.书城在运营模式上与竞争对手新华书 Nanjing Book City (hereinafter referred to as Book City) is a large-scale private bookstore in East China. Located in prime locations in Nanjing Xinjiekou. Business area of ​​12,000 square meters, opened in January 2003, is a sort of between the book supermarkets and franchise stores New business model. The author in the end of 2002 involved in bookstore customer service center work, with the work in-depth.I found: 1. Book store operating difficulties is that books are not very different products, it is difficult to completely separate the product from the differences and Subdivide and target groups .2. Bookstore in the operating mode and competitors Xinhua Book