科技期刊登广告,既为期刊走向市场创造经济效益,同时对增强刊物的信息功能,提高刊物的装帧质量,促进发行工作等,均能直接或间接起到推动作用。广告的真实性影响到读者的切身利益和期刊的声誉,必须严格把关,以维护和提高科技期刊的社会效益和经济效益。 Advertising periodicals, both for the periodicals to create economic benefits to the market, at the same time to enhance the information function of the publication, to improve the quality of the publication of the frame, to promote the issuance of work, can directly or indirectly play a catalytic role. The authenticity of advertisements affects the vital interests of the readers and the reputation of the periodicals. It must be strictly controlled so as to safeguard and improve the social and economic benefits of the periodicals.