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中国的方便面市场之战,按各企业的价格定位的不同,可以区隔为三个战场。一是顶新国际集团的康师傅、统一集团的统一、北京东福公司的营多、北京美厨食品集团的美厨、日清,中粮食品公司的出前一丁等企业的产品,以价格在1.5元～2元的袋面主攻大城市之战;二是“龙丰”、“华丰”、“华龙”、“多多妙”等企业品牌的产品,以价格在0.7元～1.2元的袋面主攻中、小城市和农村市场之战;三是价格在2.5元～4元的杯面和碗面的市场之战。这类型产品由于价格定位是高档次,面向中、高收入的家庭或职业人士,另有较明显的使用形态——火车旅行途中食用或迎合轻
The battle of instant noodle market in China can be divided into three battlefields according to the different price positioning of each company. First, the products of Master International Group’s Master Kong, the unity of the unified group, the Beijing Dongfu Company’s battalion, the Beijing Kitchen Food Group’s US Kitchen, the Nissin, the China Food Products Company’s one-for-one and other companies’ products, at a price of 1.5 Yuan ~ 2 yuan bag main attack main city battle; Second is “Longfeng”, “Huafeng”, “Hualong”, “How many wonderful” and other corporate brand products, with the price in The 0.7 to 1.2 yuan bag is mainly used for the battle between the middle and small cities and the rural market; the third is the battle between the 2.5 and 4 yuan cup and noodle market. This type of product is due to price positioning is high-end, for the middle, high-income families or professionals, and there is a more obvious form of use - the journey of the train to eat or cater to light