近年来,全国各大摩托车厂家在全国各地纷纷建设品牌专卖店,并把建设品牌专卖店作为企业扩张销售网络、提高市场占有率的重要举措。但笔者认为,摩托车行业专卖店建设应慎行。摩托车厂家大力建设专卖店并将其作为企业一项重要营销策略,原因很简单。近两年,摩托车行业内忧外患,在全国经济不景气的大气候下, In recent years, major motorcycle manufacturers across the country have built branded stores one after another throughout the country, and built branded stores as an important measure for companies to expand their sales network and increase market share. However, I believe that the construction of motorcycle stores should be careful. Motorcycle manufacturers are making great efforts to build specialty stores and use them as an important marketing strategy for companies. The reason is simple. In the past two years, the motorcycle industry has suffered from internal and external problems, and in the general climate of economic recession in the country,