贺岁片借助企业搭车营销赚效益,并往往花巨资来做营销觊觎票房收入。但是,这些方式只适合投资较大且本身已具有眼球效应(如名导演、名演员加盟的国产大片)的影片。小投资小制作的影片,根本没有条件这样操作。因此,开发一种全新的营销模式势在必行。 Lunar New Year films make money with corporate car sales benefit, and often spend huge sums of money to do marketing 觊 觎 box office receipts. However, these methods are only suitable for large-scale investment and itself has the eyeball effect (such as the director, famous actor joined the domestic blockbuster) film. Little investment in the production of small films, there is no such condition. Therefore, developing a new marketing model is imperative.