围绕什么是客户价值管理、为什么要加强客户价值管理及如何做好客户价值管理三方面,通过分析企业与客户在利益处理上辩证统一的关系,提出优化客户价值管理的原则和方法。指出科学的客户价值管理始终建立在全面、深入、准确的客户分析和不断完善的客户服务、保证客户价值基础上。 Focusing on the three aspects of customer value management, why customer value management should be strengthened and how to do customer value management, the article analyzes the relationship between the enterprise and customer on the dialectical unity of interests and puts forward the principle and method of optimizing customer value management. It points out that scientific customer value management has always been based on comprehensive, in-depth and accurate customer analysis and continuous improvement of customer service, ensuring customer value.