农村经济报道要摆脱公式化、概念化、脸谱化的通病,必须重视挖掘受众易于接受的生动朴实的群众语言。群众语言生动活泼、通俗明快、轻松有趣,易于“抓住”受众的眼睛;群众语言与人民群众具有与生俱来的亲和力,易于“装进”受众的大脑;群众语言能够引起受众强烈的情感共鸣,形成价值评论上的共识,易于“切入”受众的心灵。 In order to get rid of the common problems of formulation, conceptualization and facialization, rural economic reports must pay attention to digging vivid and simple mass language acceptable to the audience. People’s language is lively and vivid, popular and lively, easy and fun, and easy to “catch” the audience’s eyes. Mass language has innate affinity with the people and is easy to “fit in” the audience’s brains. Massive language can arouse the audience’s strong feelings Resonance, the formation of consensus on the value of the review, easy to “cut” the hearts of the audience.