论文部分内容阅读
事实上,消费没有所谓的逻辑可言,最大的逻辑就是意愿和能力。愿望升级了,购买力提升了,想消费什么似乎也就不再是问题了。很多年过去了,关于中国老太太和美国老太太买房的那个故事还在流传,但事实显然已经发生了变化。在过去,经历过物资短缺的年代,人们除了对饥饿有恐慌,更对未来充满疑虑。人们更希望将钱捂在自己的口袋里,追求吃饱穿暖,除了生活的必需品外,消费的意愿并不强烈。虽然在任何年代,拥有一定的储蓄都是对现在和未来生活的一种保障。但随着经济的发展、收入的增长、生活水平的提
In fact, consumption has no so-called logic. The greatest logic is the desire and ability. Aspirations have escalated, purchasing power has increased, and what seems to be consumed is no longer a problem. Many years have passed, and the story about the purchase of a house by a Chinese lady and an American lady is still circulating, but the facts have apparently changed. In the past, after experiencing a shortage of materials, people were not only panic about hunger but also doubt about the future. People prefer to put their money in their pockets, the pursuit of fullness and warmth, in addition to the necessities of life, the willingness to spend is not strong. Although in any age, having a certain amount of savings is a guarantee of present and future life. However, with the economic development, income growth, living standards