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科技交给科技公司,内容交给内容公司,各司其职又精诚合作,才是市场的正确走向。在信息化社会里,面对消费升级、产品扎堆的市场行情,如何让用户关注产品并最终转化成消费者,是许多电视媒体在思考的事情。当下用户对于电视广告普遍呈现出这样一种特征:一、漠视,对广告信息的自动过滤;二、怀疑,对广告的真实性大多持否定态度;三、阅后即忘:大量同质化内容让用户难以区分,广告信息无法进入到记忆阶段,我们将这种特征统称为广告免疫体质。
Technology to technology companies, content to the content company, their respective duties and sincere cooperation, is the correct direction of the market. In the information society, in the face of the escalating consumption and the product market, how to make users pay attention to the products and finally turn them into consumers is something that many television media are thinking about. Second, suspicion, mostly negative on the authenticity of advertising; Third, forget after reading: a lot of homogenization of the content Difficult for users to distinguish, advertising information can not enter the memory stage, we will collectively refer to such features as immune advertising constitution.