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后工业化时代,信息发布的载体和渠道多种多样。媒体发展呈现出四大趋势——数字化、智能化、社会化和移动化。这些变化是一场传播模式与发行渠道的革新,盈利方式与平台也发生变化;但对于依赖报刊发行的发行公司来说却是一场真正的革命。以温报集团旗下的四报发行量为例,2013年的征订数与2012年同比下降近35000份,占比达6%。虽然这其中不乏经济不景气的原因,但从市场反映来看,更深层次的原因是阅读习惯的变化。这意味着随着新媒体的发展,报业发行公司赖以生存的报刊投递、零售市场会逐渐缩小,甚至有一天会悄然退出历史舞台,这不得不令人深思。温州报业发行广告有限公司作为全国报业发行的领军者,在承担温州各报的传统发行工作外,未雨绸缪,率全国之先分别在战略层面和管理层面进行全方位布局,以期通过战略调整和管理提升实现全媒体发展。
After the era of industrialization, information dissemination of a wide range of carriers and channels. There are four major trends in media development - digitization, intelligence, socialization and mobility. These changes are a revolution in modes of distribution and distribution, and changes in the ways and platforms of profit-making; but they are a real revolution for relying on issuers of newspapers and periodicals. Taking the circulation of the four newspapers under the Wen Wei Po Group as an example, the number of subscriptions in 2013 dropped by nearly 35,000 as compared with the same period of 2012, accounting for 6% of the total. Although many of these reasons for the economic downturn, but reflected in the market, a deeper reason is the change in reading habits. This means that with the development of new media, newspapers and periodicals that rely on newspaper distribution companies to survive will gradually shrink the retail market, and even one day quietly withdraw from the stage of history. This has to be thought-provoking. As the leader of the newspaper distribution in Wenzhou, Wenzhou Daily Publishing Co., Ltd. took the precaution before assuming the traditional issuance of Wenzhou newspapers. At the same time, it led the nation to carry out all-round layout at the strategic level and the management level respectively, Management upgrade to achieve all-media development.