本文通过对项目式教学法的研究,阐述了项目教学法的基本内涵,在广告设计课程教学中的作用,以及具体实施要点和困难。笔者认为在广告设计课程中采用项目式教学法,可以营造真实的工作环境,引发学生的职业体验,对培养学生自主学习和解决实际问题的能力有明显帮助。 Through the research on the project-based pedagogy, this article expounds the basic connotation of the project pedagogy, its role in the teaching of advertising design courses, as well as the key points and difficulties of its implementation. The author believes that the use of project-based teaching in advertising design courses, can create a real working environment, triggering a vocational experience of students, to cultivate students’ ability to independently learn and solve practical problems have obvious help.