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中国家电广告近年来高速增长的势头不再,2004年更是传出广告投放锐减三成的市场消息,但在行业不断的发展的变化中,也会给媒体广告经营带来许多商机。今年广告减三成据3月10日《信息时报》报道,与2003年相比,2004年的家电企业广告投放普遍锐减三成以上,特别是作为家电业第一广告大户的空调业,普遍下跌四成左右,价格竞争依然是第一武器。有趣的是,今年家电广告已经开始出现了一个清一色的“小版化”的趋势,往年整版的广告已经很难见到了,不论是大版面或小版面的报纸,基本上都是半版以下的广告。看来,2004年又是家电业的一个发展低潮。
In recent years, the rapid growth of Chinese home appliance advertising is no longer accelerating. In 2004, the market for advertisements dropped drastically dropped by 30%. However, in the constant development of the industry, many commercial opportunities will also be brought to the media advertising business. According to March 10, “Information Times” reported that compared with 2003, home appliance business in 2004 dropped sharply over 30% advertising, especially as the largest home appliance industry, the largest advertising air-conditioning industry, generally fell four Into the left, price competition is still the first weapon. Interestingly, this year, home appliances advertising has begun to appear an all-you-go “small version of” the trend, in recent years full-page ads have been difficult to see, whether large or small layout of the newspaper, basically half a version of the following advertisment. It seems that 2004 is a downturn in the home appliance industry.