【摘 要】
：
直销是一种营销渠道组织方式。人们自然明白营销的涵义,也知道它的核心是4PS的组合,即产品(PR0DUCT)、价格(PRICE)、渠道(PRACE)和促销(PROMOTION)的营销组合。当直销传人中
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直销是一种营销渠道组织方式。人们自然明白营销的涵义,也知道它的核心是4PS的组合,即产品(PR0DUCT)、价格(PRICE)、渠道(PRACE)和促销(PROMOTION)的营销组合。当直销传人中国的时候,人们首先对价格策略感兴趣,继而对促销策略感兴趣,正如现在的广告大战、促销大战所表现的那样,很少有企业对渠道策略感兴趣。在这些企业眼中,渠道无非是批发商,零售商,有
Direct marketing is a marketing channel organization. People naturally understand the meaning of marketing and also know that its core is the 4PS combination of PRODUCT, PRICE, PRACE, and PROMOTION. When direct sales were introduced to China, people were initially interested in pricing strategies and then were interested in sales promotion strategies. Few companies are interested in channel strategies, as the current advertising campaigns and promotion campaigns show. In the eyes of these companies, the channel is nothing more than wholesalers, retailers, there
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