忘记过去本土的辉煌,放下昨日的骄傲,放下身架,以“空杯”心态,低姿态走入国际化,反而会收到意想不到的成功本土品牌国际化是国内企业发展绕不过去的门槛儿。市场在变,全球经济一体化,即便企业不主动国际化,也会“被国际化”。尤其是外资的不断进驻,我国的民族品牌必须主动应战。在本土市场作战,非但没有体现出优势,相反,一旦失利,连反击的机会都没有了。这就好比两军作战,在哪国战场开战,对哪国就不利。 Forget the glory of the past, put aside yesterday’s pride, put down your frame, “empty cup ” mentality, low profile into the international, but will receive unexpected success Internationalization of local brands is not around the domestic business development The threshold of children. The market is changing, the global economic integration, even if the enterprise does not take the initiative of internationalization, will be “internationalized.” In particular, the continuous presence of foreign capital, our national brand must take the initiative to fight. Fighting in the domestic market not only failed to show its advantages, but on the contrary, there was no chance of counterattack in the event of a defeat. This is like the battle between the two armies and the warring states in which country. This is not conducive to any country.