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在现代企业中,为了满足消费或用户的需求,就要不断调整产品结构,以新的产品去占有市场,改善企业经营,获取经济效益,综观世界上企业的新产品战略,概括出下述一些谋略。 1.连锁产品开发法。这是通过开发一种新产品来带动相关的产品开发。中小企业为了避免与大企业大件成套产品的市场竞争,不妨把大企业不屑生产的零配件产品,配套产品来进行连锁性的配套开发,只要开发选得准、符合消费需求,效益一定很好。
In modern enterprises, in order to meet the needs of consumers or consumers, we must constantly adjust the product structure, occupy new markets with new products, improve business operations, gain economic benefits, and look at the world’s new product strategies. Summarize the following: Strategy. 1. Chain product development law. This is driven by the development of a new product to drive related product development. In order to avoid market competition with large enterprises and large sets of products, SMEs may wish to disregard the production of spare parts products and supporting products for chain-supported development. As long as development is selected properly and meets consumer demand, the benefits will be very good. .