当代世界最不引人注目却又最与人们的日常生活息息相关的社会现象是什么?电视。电视观众恐怕是当代世界最广泛的文化研究对象。研究电视,是理解与大众传播中心问题有关的整个社会和文化进程的潜在的关键。因为,电视观众是今天人类日常生活中社会和文化的最主要的实体。在当代世界,与电视有关的生产者的力量日益强大,而与之相应的消费者的力量也日益强大。60年代末70年代初德国接受美学兴起时的一个重要契机,就是其创始人敏锐地感受到了 What is the social phenomenon that is most unpredictable in the contemporary world but most relevant to the daily life of people? The television audience probably is the most extensive cultural research object in the contemporary world. Research on television is a potential key to understanding the entire social and cultural process related to the issue of mass media. Because television viewers today are the most important social and cultural entities in everyday life. In the contemporary world, television-related producers are becoming increasingly powerful, and their counterparts are increasingly empowered. An important turning point when Germany embraced the rise of aesthetics in the late 1960s and early 1970s was that its founders were acutely aware