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随着消费水平和生活质量的提升,旅游成为21世纪发展最迅猛的产业,因此各类旅游产品也应运而生。当地旅游部门为了吸引游客的目光,在鱼油产品的吸引力上下足了功夫,插画的运用就是其中的一项。本文主要针对插画艺术在旅游产品中运用的优势进行了分析,并阐述了插画艺术与旅游产品相融合的独特性。
With the improvement of the level of consumption and quality of life, tourism has become the most rapidly developing industry in the 21st century. Therefore, various types of tourism products have also emerged. In order to attract tourists’ attention, the local tourism department has made a lot of efforts in the attractiveness of fish oil products. The use of illustration is one of them. This paper mainly analyzes the advantages of illustrative art used in tourism products and expounds the uniqueness of the integration of illustration art and tourism products.