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随着互联网金融的发展,互联网产品众筹发展迅速,深受商家和消费者喜爱,但互联网产品众筹刚刚兴起,还没有经验和规律可循,产品众筹设计基本都是相互参考、借鉴。本文通过采集目前线上知名的京东众筹平台1000个正在众筹的产品数据作为研究基础。根据产品类型和数据类型,展开线上众筹产品的特征研究,为今后的互联网众筹的发展提供了一些有价值的参考。
With the development of Internet finance, the crowdfunding of Internet products has developed rapidly and is favored by businesses and consumers. However, the crowdfunding of Internet products has only just emerged with no experience and laws to follow. The basic design of product crowdfunding is mutual reference and reference. This article by collecting the current online well-known platform for the crowd of 1000 Jingdong crowdfunding product data as the basis for the study. According to product type and data type, the research on the characteristics of online crowdfunding products provides some valuable references for the future development of Internet crowdfunding.