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本文采用语料库研究方法,对青海师范大学52处绿苑标语牌上的标语进行调查分析,结果发现:校园绿苑标语的发展大致经历了程式化、人情化和书卷化三个循序渐进的时期。校园绿苑标语在各个阶段有其不同的特点和表现形式,代表了不同时期社会的主流思想。笔者从用词特点、句式特点和修辞运用三个方面着手,对校园绿苑标语三个时期的语用特点分别进行论述。
This article uses corpus research method to investigate the slogans on the placards of 52 Green Courts in Qinghai Normal University. The results show that the development of Campus Green Garden slogans has undergone three stages of gradual progress, stylization, humanization and scroll. Campus Green Garden slogan has its own different characteristics and manifestations in all stages and represents the mainstream thinking of society in different periods. The author discusses the pragmatic features of the three periods of campus Green Garden slogan from three aspects: the characteristics of words, the features of sentences and the use of rhetoric.