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褒义词语是表示说话者对有关人、物和现象赞赏、夸奖、肯定、喜爱等情感的词语。商品广告以推销为目的,写作中常通过各种褒扬策略来对受众进行诱导,以吸引其注意力。因此,广泛使用褒义词语进行褒美是其一个显著特点。在广告写作中,探讨褒义词语的褒扬策略和运用技巧很有必要。从语义指向上看,褒义词语运用的策略主要有褒物和褒人两大类:1.褒物类。这类褒义词语语
Commendatory terms are words that indicate the speaker’s appreciation of the people, things and phenomena, praise, affirmation, love and other emotions. Advertising for the purpose of advertising, writing often through a variety of praise strategies to the audience to attract their attention. Therefore, the widespread use of commendatory terms to praise beauty is one of its salient features. In ad writing, it is necessary to explore compliment strategies and skills of compliment words. Seen from the semantic point of view, the terms used commendatory terms are mainly two categories of praise and praise: 1. Praise categories. Such commendatory terms language