全媒体语境下的都市报转型思路之研究

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互联网的普及推动了新媒体的发展,并对传统媒体的市场与受众进行了分流,这无疑在一定程度上对传统报业造成了冲击,使其不得不通过转型来化解危机。据此,本文笔者针对都市报在全媒体语境下的发展困境,探析其转型路径。 The popularization of the Internet has promoted the development of new media and diversified the market and audience of traditional media. This undoubtedly impacted the traditional newspaper industry to a certain extent, making it have to resolve the crisis through transformation. Accordingly, the author of this article aims at the dilemma of Metropolis Daily in the context of all media, and explores its transformation path.
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