作为我国国民经济的支柱产业的服装行业高度集中于沿海发达地区,而且以中小企业为主。本文通过对这些企业的生存环境和自身优劣势的分析,总结出沿海发达地区中小服装企业的几种可行的发展战略,并对战略制定和实施中应注意的问题加以说明。 As a pillar industry of China’s national economy, the apparel industry is highly concentrated in the developed coastal areas, and is dominated by small and medium-sized enterprises. Based on the analysis of the living environment and the advantages and disadvantages of these enterprises, this paper summarizes several feasible development strategies for small and medium-sized garment enterprises in developed coastal regions, and explains the issues that should be noted in the formulation and implementation of strategies.