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就在2012年8月13日晚,京东商城的CEO刘强东在微博上这样写道:今晚,莫名其妙的兴奋:)。随即,第二天一连串的厮杀正式拉开序幕。卖弄的挑衅,狂暴的应战,一时间混乱一团。面对愈演愈烈的价格战,当所有人都在权衡着硝烟弥漫的背后是怎样的利益角逐时,通过价格战,通过微博竞技,我们似乎看到了另一种营销购买方式已延伸到了我们的生活中。如今,电商大战已偃旗息鼓,但这种模式似乎就像复刻版一样一直在中国的汽车金融市场中模拟、复制着。而在这里,则更像是潜伏着一场没有硝烟却更加惨烈的厂商、经销商和消费者之间的“三国杀”。
Just on the evening of August 13, 2012, Jingdong Mall CEO Liu Qiangdong wrote on Weibo: tonight, inexplicable excitement :). Immediately afterwards, a series of fighting was officially kicked off. Show off provocations, furious fight, a mess for a time. In the face of escalating price wars, when everyone is weighing the pervasive benefits of smoke and smoke, through price wars and microblogging competitions, we seem to have seen another way of marketing purchases that has been extended to our lives in. Now that the e-commerce battle has ended, the model seems to have been replicated in China’s auto finance market, just like the remake. And here it is more like a “killings of the Three Kingdoms” lurking between a smoke-free but tragic manufacturer, distributor and consumer.