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《人民日报》及其海外版从1958年2月首篇至2015年9月最近一篇,对西藏民族学院及其前身西藏公学有121篇报道。这些报道呈现出该校“中央治藏缩影”、“西藏教育母机”、“西藏人才摇篮”、“藏学研究重镇”和“西藏文化交流窗口”等5种形象。分析这些报道有助于从内部认同和外部宣传来建构提升西藏民族大学的新形象,进而有助于认识民族高等教育的媒介形象。
“People’s Daily” and its overseas edition From the first issue in February 1958 to the latest in September 2015, there were 121 articles covering Tibet Nationalities University and its predecessor, Tibet Public School. These reports show that the school has “5” such as “the epitome of central bank management”, “education master machine in Tibet”, “talented person in Tibet”, “research center of Tibetology” and “Tibetan cultural exchange window” Kind of image Analyzing these reports helps to construct a new image of Tibet Nationalities University through internal identification and external publicity, which helps to understand the media image of higher education.