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近年来我国的跨境电商在政府的大力支持下取得了迅速的发展,并逐渐成为了传统的外贸出口企业进行转型升级的一条重要途径。但是我国的外贸出口企业在跨境电商这条道路上依旧存在意识淡薄、人才短缺、物流渠道受限等多个问题。本文就我国的外贸出口企业在转型为跨境电商方面的状况进行了分析研究。
In recent years, our country’s cross-border e-commerce has achieved rapid development with the strong support of the government and has gradually become an important way for the traditional foreign trade export enterprises to carry out the transformation and upgrading. However, China’s export-oriented export enterprises still face many problems such as weak awareness, shortage of talent and limited logistics channels on the road to cross-border e-commerce. This paper analyzes the research on the situation of China’s export-oriented export enterprises in transition to cross-border e-commerce.